Sys. 01 — Lead Retention

YOUR WEBSITE IS COSTING YOU JOBS.

Zap Whale both capture and recapture inbound through the power of AI and automation. More important, we understand most AI is hype, and put 100% of our focus on using AI to help YOU land more jobs.

Or text us at (949) 575-8399 — if we miss you, you'll hear back within 2 minutes. We practice what we preach.

9:41 ●●●
ZW
Zap Whale System Speed-to-lead · live
00:00
Missed call · just now
Hey — this is Mike's Plumbing. Saw your call come through. Still need help with the water heater?
Yes, can you come today?
Perfect. I have a 2–4 window open. Reply with your address and I'll lock it in.

Evidence

What Our Builds Look Like

Contractor website before and after Zap Whale rebuild Their old site The rebuild
Fig. 02 — Contractor site rebuild, before and after · same business
Demo build — HVAC contractor homepage, desktop
Fig. 03a — Demo build, HVAC contractor
Demo build — HVAC contractor homepage, alternate angle
Fig. 03b — Demo build, alternate angle
Demo build — HVAC contractor homepage, mobile
Fig. 03c — Mobile, HVAC demo

Run The Numbers

Leaky Bucket Revenue Calculator

Contractors lose 15–40% of inbound leads to slow response. Adjust the sliders based on your internal numbers to see how much YOU'RE losing. Then contact us to plug the leaks.

$216,000 Estimated revenue loss per year

If you're losing more than $5,000 our services are a mere fraction of what we'll help you recoup. And if you're losing more than $25,000 per year, you need to contact us immediately.

Plug Your Lead Gen Leaks Fast

Estimate only: leads × leak rate × close rate × average job value, annualized. Your free lead-flow audit replaces this math with your real numbers, in writing.

What We Build

Less AI Hype. More Calls and Jobs.

AI-Powered Smart Site

Conversion-focused and mobile-first. Answers the questions homeowners actually ask — price ranges, process, timeline — with a real project gallery and a chat widget working 24/7.

Speed-to-Lead System

Missed call? The homeowner gets a text back in 2 minutes with a booking link. Every web lead gets an instant response. Every lead lands in your CRM, tagged.

Lead Qualification & Routing

Qualifying questions by SMS and email, automatic scoring, and smart routing — high-value jobs hit your phone immediately; tire-kickers get filed, not chased.

Booking & No-Show Reduction

Automated booking, confirmations, 24-hour and 2-hour reminders, no-show recovery texts, and reschedule flows. Fewer empty slots on the calendar.

Google Reviews Engine

Review requests fire automatically after job completion. Past customers get reactivation and seasonal campaigns. Your reputation compounds without you touching it.

Get AI to Recommend You

Get AIs like ChatGPT, Google Gemini, and Perplexity to recommend your business when homeowners asking relevant questions.

How a Missed Call Becomes a Booked Job
Tap any step →
01 Missed Call 02 Lead Saved 03 Text-Back 04 Filed in CRM 05 You’re Alerted 06 Follow-Ups 07 Job Booked
Tap any step See what happens at each stage — in plain English — from the moment a call is missed to the moment the job lands on your calendar.
01

Starts when
What happens
How fast
In your records:
Fig. 04 — Tap each step to see exactly what our system does for you

How the system works

Fully Automated Smart Follow Up

From alerts to your phone to automated lead follow up, we combine AI with automation to make sure your leads never slip through the cracks. Ever.

Capture

Form, missed call, or chat — every inquiry is logged with timestamp and source the moment it arrives.

Respond

Automatic text-back in under two minutes. No waiting for someone to notice the phone.

Route

Lead lands in your CRM or dispatch board with the full thread attached. You decide who owns it.

Measure

Response time, source, and close rate sit in one view so you can see what is actually leaking.

What Hiring Us Looks Like

Four Steps. Minimal Back and Forth.

  1. Contact Us

    You hear back the same day. We practice what we preach and implement everything we recommend in our own business.

  2. Free Audit

    We'll identify where you're leaking revenue and determine if our services can plug the leaks or not. If not, we'll tell you.

  3. Situation Diagnosis

    Three packages. Each more comprehensive than the other. You choose what outcomes you want and which one fits your budget.

  4. One Business Week Turnaround

    From the day you hire us we'll have your new website and lead leaks plugged within five business days. Period.

The Honest Comparison

How We Stack Up

Every contractor already has a lead-handling system, even if it's nothing more than a voicemail box and good intentions. Here's how we stack up against the DIY route and traditional agencies.

What happens to a leadDo it yourselfTypical web agencyZap Whale
Missed call at 2 PM on a TuesdayVoicemail. Maybe a callback tonight.Not their job — they built the site.Text back in 2 minutes with a booking link.
Web form submitted at 9 PMRead tomorrow morning, if at all.Email forwarded to your inbox.Instant response, qualified, tagged in your CRM.
Qualifying the tire-kickersYou, on the phone, after work.Not included.Automatic scoring and routing — you only chase real jobs.
Reviews and repeat businessWhen you remember to ask.Not included.Fires automatically after every completed job.
Showing up in AI answersNot happening.Rarely — most don't build for it.AEO/GEO structure built in from day one.
Chris Laub, founder of Zap Whale
Fig. 05 — Chris Laub

The Founder

I Spend 30+ Hours/Week Using AI So You Don't Have To

I'm Chris Laub. I've spent 20 years in digital marketing and 11 years running direct response lead gen campaigns for Shark Tank and Inc. 5000 winners. Zap Whale exists because 99% of contractors don't have time to keep up with today's most advanced AI marketing strategies. More important, I practice what I preach by using the same website build process and same AI automation follow up strategies in my own business.

20Years in digital marketing
11Years of direct response lead gen
100+Clients across 25+ B2B and B2C verticals
Our Packages

Straight Forward Pricing

Foundations $297

AI Smart Site + Automated Google Review Requests + Automated Inbound Lead Follow Up + One-time AI Discovery Optimization

Request More Information
Growth $597

Everything in Foundations + Missed Call Follow Up + Automated Bookings Follow Up + Standard AI Discovery Management (Ongoing)

Request More Information
Scaling $997

Everything in Growth + Lead Qualification & Routing + No Show Reduction + Aggressive AI Discovery Management (Ongoing)

Request More Information

The Guarantee

Delivered in five business days from the day you get us everything we need. If we miss the delivery window, we'll refund you 5% for every 24 hour period we're late. In fact, we take on-time delivery so seriously we write it into our legal contracts.

Straight Answers

Frequently Asked Questions

How much does it cost?

Packages start at $297 per month and go up to $997 per month. One-off projects like websites and AEO/GEO audits are typically bundled into our monthly services, but can be provided via upfront pricing as well. If you'd like to request something a la carte, we can discuss on our call.

How long does it take?

Five business days for most builds, from completed intake to launch. If you request an audit rom us, your audit will contain a turnaround timeline if we expect things to take longer than five business days. Same for if we talk on the phone.

I already have a website — why would I need this?

The question is whether your website captures visitor's names, emails and phone numbers, responds to leads in under 2 minutes, recovers missed calls automatically and is configured to get you discovered by LLMs like ChatGPT and Google Gemini. Most contractor's sites do none of that. We're not selling 'websites,' we're selling the system that turns your existing website traffic into booked jobs.

Book Your Audit

Schedule a Call

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Contact Us Today

Ready to Plug Your Lead Gen Leaks?

If you're ready to grow your business without having to spend more on Google ads, Meta ads or SEO, contact us today via the form below.

We do not sell or rent your email to any third parties.

Chat — ask us anything