About Us
Zap Whale is an AI-native lead-systems agency for home-services contractors, operated and founded by Chris Laub. A direct-response marketer with 20 years in digital marketing whose client list includes Shark Tank and Inc. 5000 winners.
- Business: Zap Whale, a Fallen Leaf Media, LLC company
- Founder: Chris Laub — 20 years in digital marketing
- What we build: AI-native lead capture and qualification systems — conversion-focused websites, missed-call recovery, instant lead response, lead qualification and routing, and AEO/GEO visibility
- Who we serve: Home-services contractors — concrete, pressure washing, fencing, outdoor kitchens, pergolas, epoxy flooring, pavers, decks, artificial turf, landscape lighting
- Pricing: Flat monthly packages — $297, $597, and $997 per month
- Contact: hello@zapwhale.com · (949) 575-8399
Why I Started Zap Whale
Point blank: Zap Whale exists because contractors don't have dozens of hours per week to learn (let alone implement) today's most cutting edge AI-powered marketing systems.
Instead, I spend 30+ hours per week on this stuff so you don't have to. Why? Because contractors lose 15–40% of inbound leads to slow response times, missed calls, and websites that fail to capture leads. Which is where we come in.
At Zap Whale, we combine conversion-focused "smart" sites with automated lead response, follow up, lead qualification flows, and "AEO/GEO" services to help homeowners discover you in ChatGPT, Google Gemini, and Perplexity. And we do so in days (not months) at a fraction of what large agencies charge. The result? You close more jobs from the marketing you're already doing.
In terms of who we can help, our services are designed for niche contractors including paver installers, fencing contractors, pergola builders, epoxy floor installers, concrete contractors, and artificial turf installers.
And to be clear about the AI part: AI is our production method, not our marketing pitch. Nobody wakes up wanting an "AI website." Contractors want booked jobs, faster response times, and fewer missed leads. That's what we help with. AI is simply how we deliver it faster and at a price that makes sense.
The Track Record
Chris Laub is a marketing consultant whose client list includes Shark Tank winners and Inc. 5000 companies. His funnels have captured hundreds of thousands of leads while driving millions in sales since 2014. Before going solo, he was a Senior Executive at one of the nation's fastest-growing marketing agencies — #67 on the Inc. 5000 in 2009.
How We Operate
Three commitments that shape every engagement:
- We practice what we preach. Every automation we sell is something we use internally. Text us right now if you have any doubts. If we miss you, our lead follow up system will respond within two minutes. Which is exactly the speed at which we can set YOU up to respond to YOUR inbound leads.
- We disqualify fast. If our audit shows our system can't plug your leaks, we tell you and part ways. A bad-fit client costs both sides more than the revenue is worth.
- We tie everything to booked jobs. Not impressions, not traffic, not "brand awareness." Leads captured, response speed, jobs booked. That's the scoreboard.